{"id":98819,"date":"2026-08-13T11:41:55","date_gmt":"2026-08-13T10:41:55","guid":{"rendered":"https:\/\/msenergy.hr\/?p=98819"},"modified":"2026-08-13T11:41:55","modified_gmt":"2026-08-13T10:41:55","slug":"ms-energy-novo-poglavlje-u-razvoju-hrvatskog-branda-elektricne-mobilnosti","status":"publish","type":"post","link":"https:\/\/msenergy.hr\/de\/ms-energy-novo-poglavlje-u-razvoju-hrvatskog-branda-elektricne-mobilnosti\/","title":{"rendered":"MS Energy \u2013 novo poglavlje u razvoju hrvatskog branda elektri\u010dne mobilnosti"},"content":{"rendered":"\t\t
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Rebranding nije samo promjena izgleda, ve\u0107 je odraz promjene na\u010dina razmi\u0161ljanja, pona\u0161anja, jasnije vizije te ambicije koju brand \u017eeli ostvariti. Upravo zato novo poglavlje MS Energyja ne po\u010dinje novim vizualnim identitetom, nego redefiniranjem onoga \u0161to \u017eelimo predstavljati na europskom, odnosno globalnom tr\u017ei\u0161tu elektri\u010dne mobilnosti.<\/p>

Od predstavljanja branda 2019. godine MS Energy razvijao se s jasnom misijom, a to je bilo stvarati kvalitetne, pouzdane i pristupa\u010dne proizvode elektri\u010dne mobilnosti koji odgovaraju stvarnim potrebama korisnika. Danas se filozofija MS Energy branda mijenja\u00a0 iz temelja te je fokus stavljen na ponudu visoko kvalitetnih i tehnolo\u0161ki naprednijih i odr\u017eivijih proizvoda koji konkuriraju nekim od najve\u0107ih imena iz svijeta e-mobilnosti.<\/p>

Tijekom proteklih godina rasli smo zajedno s tr\u017ei\u0161tem. Ulagali smo u razvoj proizvoda, vlastiti istra\u017eiva\u010dko-razvojni odjel, proizvodne procese i kvalitetu koja danas zadovoljava najvi\u0161e europske standarde. Posebno smo ponosni na pokretanje proizvodnje elektri\u010dnih bicikala u Hrvatskoj, te je MS Energy danas jedini regionalni proizvo\u0111a\u010d elektri\u010dnih bicikala s vlastitim razvojem. Taj iskorak dodatno potvr\u0111uje na\u0161u dugoro\u010dnu predanost stvaranju vrhunskih proizvoda koji nose hrvatsko znanje, ali su namijenjeni globalnom tr\u017ei\u0161tu.<\/p>

Upravo zato do\u0161ao je trenutak da i identitet branda prati njegov razvoj.<\/strong><\/p>

Analiziraju\u0107i razvoj europskog tr\u017ei\u0161ta elektri\u010dne mobilnosti, postalo je jasno kako vi\u0161e nije dovoljno nuditi kvalitetan proizvod. Korisnici o\u010dekuju prepoznatljiv identitet, dosljedno iskustvo i brand kojem mogu vjerovati. Novi vizualni identitet MS Energyja rezultat je upravo takvog promi\u0161ljanja i \u017eelje da stvorimo moderan europski brand s jasnim karakterom, prepoznatljivim dizajnerskim smjerom i proizvodima koji imaju vlastitu pri\u010du.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Veliku ulogu u tome ima i na\u0161 vlastiti R&D tim koji aktivno i kontinuirano radi na razvoju novih modela, unapre\u0111enju tehnologije te oblikovanju prepoznatljivog DNK branda. Novi lineup elektri\u010dnih bicikala, nazvan prema bogovima slavenske mitologije: Perun, Veles, Zorya, Roden, Mokosha i Yarilo, simbolizira upravo filozofiju proizvoda s karakterom, identitetom i pri\u010dom koja ih izdvaja na rastu\u0107em tr\u017ei\u0161tu elektri\u010dne mobilnosti.\n\nNovi vizualni identitet predstavlja prirodan nastavak tog puta. On simbolizira zrelost branda, sigurnost u vlastito znanje i spremnost za novo razdoblje rasta. Istovremeno ostajemo vjerni vrijednostima i temeljima na kojima je MS Energy izgra\u0111en: kvaliteta, pouzdanost, inovacija i odr\u017eiva mobilnost.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MS Energy danas nije samo brand elektri\u010dne mobilnosti. On je hrvatska razvojna pri\u010da koja s jasnom vizijom gradi svoju budu\u0107nost na europskom tr\u017ei\u0161tu, potvr\u0111uju\u0107i da doma\u0107e znanje, vlastiti razvoj i kontinuirano ulaganje u inovacije mogu stvoriti prepoznatljiv brand spreman za novu generaciju mobilnosti. Na\u0161u novu filozofiju najbolje sa\u017eima slogan MOVE SMART<\/strong>. On nije samo komunikacijska poruka, ve\u0107 na\u010din na koji razvijamo proizvode, donosimo odluke i gradimo odnos s korisnicima. Pametnije kretanje za nas zna\u010di spoj tehnologije, dizajna, odr\u017eivosti i svakodnevne funkcionalnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Rebranding nije samo promjena izgleda, ve\u0107 je odraz promjene na\u010dina razmi\u0161ljanja, pona\u0161anja, jasnije vizije te ambicije koju brand \u017eeli ostvariti. […]<\/p>\n","protected":false},"author":1,"featured_media":98837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[617],"tags":[],"class_list":["post-98819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"acf":[],"yoast_head":"\nMS Energy \u2013 novo poglavlje u razvoju hrvatskog branda elektri\u010dne mobilnosti - MS Energy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/msenergy.hr\/de\/ms-energy-novo-poglavlje-u-razvoju-hrvatskog-branda-elektricne-mobilnosti\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MS Energy \u2013 novo poglavlje u razvoju hrvatskog branda elektri\u010dne mobilnosti\" \/>\n<meta property=\"og:description\" content=\"Rebranding nije samo promjena izgleda, ve\u0107 je odraz promjene na\u010dina razmi\u0161ljanja, pona\u0161anja, jasnije vizije te ambicije koju brand \u017eeli ostvariti. 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