Croatian electric mobility brand
strengthens its position in the European market.
Zagreb, October 2026 – MS Energy, a Croatian electric mobility brand and the country’s only manufacturer of electric bicycles, has become a member of LEVA-EU (Light Electric Vehicle Association – Europe), a European industry association representing companies operating in the light electric vehicle sector.
Through this membership, MS Energy gains access to valuable industry insights, expert support and an international network of manufacturers and other industry stakeholders, further strengthening its position in the European market.
By joining Europe’s leading industry association for light electric vehicles, MS Energy reaffirms its commitment to development, innovation and actively contributing to shaping the future of electric mobility in Europe.
Taking the Next Step in Building a European Brand
For MS Energy, which has been continuously developing its portfolio of electric bicycles and electric scooters and expanding its presence across European markets since its establishment in 2019, joining LEVA-EU represents an important milestone in the company’s continued business development.
As a brand offering its products across Europe, including markets such as Ireland, Norway and Turkey, MS Energy operates in a dynamic industry environment where keeping pace with regulatory changes, technological advancements and market trends is essential for maintaining long-term competitiveness.
This is precisely why LEVA-EU membership represents much more than a formal affiliation with a European industry association. It provides timely access to expert information on European legislation, technical requirements and regulatory initiatives affecting the manufacturing, distribution and marketing of light electric vehicles.
LEVA-EU: The Voice of Europe’s Light Electric Vehicle Industry
LEVA-EU is a European industry association dedicated to representing the interests of companies operating in the light electric vehicle sector, including electric bicycles, electric scooters and other forms of electric micromobility.
The association provides its members with expert guidance on understanding and implementing European regulations, monitors legislative initiatives and represents industry interests before European Union institutions.
Beyond regulatory support, LEVA-EU promotes knowledge sharing, industry networking and cooperation among companies that share a common goal: developing a competitive, innovative and sustainable European electric mobility market.
For MS Energy, this translates into opportunities for more effective future product planning, timely adaptation to regulatory requirements and stronger connections with the European industry community.
Putting Croatian Electric Mobility on the European Industry Map
This membership also holds particular significance for the Croatian industry. As Croatia’s only manufacturer of electric bicycles, MS Energy’s participation in LEVA-EU further strengthens the presence of a Croatian brand within Europe’s electric mobility sector.
The industry continues to evolve, with competitiveness increasingly driven by product quality, innovation, safety standards and manufacturers’ ability to respond to changing market demands.
Participation in a European industry network opens up additional opportunities for MS Energy to exchange experiences, gain insights into best practices and establish new business relationships. At the same time, membership provides an opportunity to bring the perspective of a Croatian manufacturer into the broader European industry dialogue.
Continuing Strategic Development and International Expansion
MS Energy’s membership in LEVA-EU comes at an important stage in the company’s development. Throughout 2026, MS Energy is undergoing a rebranding process aimed at strengthening its positioning in the segment of high-quality, technologically advanced electric mobility products.
Alongside the continuous development of new models, MS Energy is further expanding its international presence through participation in leading European and international industry trade shows, including Eurobike in Frankfurt, Velofollies in Belgium, Copenhagen Bike Show and ProDays in France.
Joining LEVA-EU is a natural continuation of this strategy, which focuses on developing competitive products, strengthening international partnerships and establishing a lasting presence in the European market.
For MS Energy, LEVA-EU membership is not only a reflection of its international ambitions but also an investment in knowledge, collaboration and future growth.
Through this step, the Croatian brand continues to strengthen its position among key players in Europe’s electric mobility industry while contributing to greater international visibility for Croatian manufacturing.