One of MS Energy’s most important trade show appearances this year took us to Frankfurt for EUROBIKE 2026, an international meeting point for the cycling and e-mobility industries and a platform showcasing the technologies and trends shaping the future of mobility.
For MS Energy, this year’s EUROBIKE held special significance. It marked our first and largest European trade show appearance following our rebranding, as well as the moment we unveiled our new electric bicycle models for the 2027 season to an international audience for the very first time.
Frankfurt thus became the exclusive stage where our new MS Energy philosophy was brought to life through our products for the first time.
Our new brand identity reflects a much deeper transformation of MS Energy, focused on developing more technologically advanced, higher-quality products with distinctive designs, created to meet the demands of the European market.
The 2027 models are the first clear demonstration of this new direction and the ambition driving us as we enter the next phase of our brand’s development.
This year’s EUROBIKE brought together 800 exhibitors from 44 countries, with a significant part of the event dedicated to showcasing new technologies, innovative drive systems, software solutions enabling greater connectivity between bicycles and riders, and innovations focused on safety and everyday functionality.
With this in mind, there could hardly have been a better setting for our first trade show appearance following the rebranding. For us, EUROBIKE represented much more than the introduction of a new generation of electric bicycles. It also marked the first international step for the “new” MS Energy, with a new identity, new products and a clear ambition for what lies ahead.
#StayTuned for what we have in store for the new season! 😊
#MoveSmart #MSEnergy #Newlineup2027