Following the presentation of our new generation of products at European trade shows during the first half of the year, the next important stop for MS Energy was PRODAYS 2026 in Paris, one of the key professional events for the French cycling and mobility industry.
Recently held at Paris Expo Porte de Versailles, PRODAYS celebrated its 25th edition this year. Unlike trade shows open to the general public, PRODAYS is a dedicated B2B event designed for industry professionals, bringing together manufacturers, distributors, specialist retailers, partners and other key players in the European cycling ecosystem.
This is precisely why Paris represented more than just another trade show appearance for us. At this year’s PRODAYS, we unveiled our MS Energy 2027 models, offering partners and retailers an exclusive first look at the direction in which we are developing our future product portfolio, as well as the MS Energy brand itself.
The strong attendance of specialist electric bicycle retailers provided us with valuable opportunities for direct conversations with professionals who closely follow the needs and expectations of end customers on a daily basis. Particularly valuable was the feedback from visitors from France and Belgium, two markets where the e-bike and e-scooter segments play an important role and where we aim to further strengthen the presence of the MS Energy brand.
One of our key takeaways from the event is that electric bicycles no longer serve just one purpose. While some see an e-bike as a practical solution for everyday urban mobility, others expect performance, advanced technology and an entirely new riding experience. It is precisely this diversity of needs and expectations that we aim to address through the continued development of the MS Energy product portfolio.
MOVE SMART. MOVE FORWARD.
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